12th June 2018
According to Johan Holgersson at Bring carriers in the Nordics are facing a consumer revolution that puts pressure on them to innovate. However, carriers have different opinions on how this is going to happen. In the UK, consumers have forced innovative delivery services.
Four of the biggest carriers were for the first time gathered on stage for debate. The Nordic Delivery Conference 2015 in Copenhagen on May 13 was the setting for the debate, where Bring, DPD UK, PostNord and DHL debated delivery as a competitive advantage. PostNord began by explaining why they recently have introduced Saturday delivery when DPD has offered it in Britain for many years.
Commercial Director at Bring, Johan Holgersson, agrees that there is a difference between the UK and Nordic market. He believes that a current consumer revolution in the Nordics is forcing carriers to innovate. That is why more consumer-friendly delivery services are being introduced in the Nordics now.
The Amazon effect hits the Nordics
The consumer revolution is associated with e-commerce giants like Amazon and Alibaba entering the Nordic market. They have high standards in delivery services and large shipping volumes that can get any carrier to align.
“Amazon puts pressure on the United States and Britain. Therefore, they have long been ahead of the Nordic countries with regard to delivery services. But I think all this will change now, ” Dwain McDonald, CEO at DPD UK, says. DPD also offers delivery on Sundays for private addresses throughout the UK.
The Amazon effect is not the only thing that can threaten carriers. The number of UBER inspired delivery services, such as Danish TrunkBird and Norwegian Nimber who rethinks the entire delivery concept, are on the increase.
UBER is not a threat
On stage, there are different opinions on how TrunkBird and Nimber affect carriers. While Carsten Dalbo do not see them as a threat, Johan Holgersson are more open to the opportunities that the new delivery concepts contain and points out that they also are pushing carriers to innovate.
Johan Holgersson follows up:
“The most important thing is to give consumers freedom of choice in their delivery options. ”
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