3rd July 2018
New research shows that more customers want their online purchases delivered at home instead of picking them up themselves. This is thought-provoking since self-pickup is the most widely used delivery option in the Nordics.
Nordic carrier Bring has recently published a new study about online customers’ preferred delivery options in Denmark, Sweden and Norway. Self-pick up is the most common and preferred delivery option among online customers. However 3 out of 10 customers would have chosen another delivery option, if they could choose again, and most would have chosen home delivery either to the mailbox or at the door.
The reasons as to why customers did not choose home delivery in the first place differs from other delivery options were cheaper/free and it was simpler and more flexible to use other delivery options.
These findings indicate that online shops can improve how they offer home delivery to their customers in order to increase service levels and provide a better buying experience.
How online shops can improve home delivery options
Bring identifies 3 factors as important for customers when choosing home delivery:
Bring also underlines fast delivery as important for online customers, as this is considered good service. 6 out of 10 customers would choose the same online shop again because of good service. This shows that there are huge financial advantages for online shops in improving the speed of delivery and how they offer home delivery.
Text by: Consignor, email@example.com
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