8th March 2016
According to Johan Holgersson from Bring, digital natives and growing e-commerce paves the way for Uber-inspired delivery services, whom traditional carriers can learn a lot from.
Since the start of Uber in 2009, on-demand mobile services have spread to many other industries than taxi driving, and has become synonymous with digital disruption, innovation and convenience. In transport, delivery services such as Danish Trunkbird and Norwegian Nimber have emerged. At Consignor‘s annual conference, the Nordic Delivery Conference 2015, Johan Holgersson, SVP Marketing and Director e-Labs Bring, expressed openness to cooperating with new social delivery services. Consignor has subsequently talked to Johan Holgersson about his views on the rise of these innovative delivery services.
Read more on Why carriers are welcoming social delivery services here
“It is especially the growing e-commerce and digital natives’ demands for simple, flexible and convenient delivery methods, which means that we today are seeing more and more social delivery services. The new delivery services have social platforms as focal point, which are user-friendly and attract the digital natives. These new innovative solutions show the consumers the possibilities, and this places innovative demands on carriers like us. The consumers’ power has never been greater, ” Johan Holgersson says. He welcomes the disruption that Uber brings to traditional logistics.
Johan Holgersson believes that traditional carriers can learn a lot from social delivery services and is not dismissive to cooperations.
“Disrupting services like Uber, Trunkbird and Nimber, are driving forces for innovation for us. All improvements in the supply chain, which contributes to a better experience for end users, are warmly welcome. Uber can learn traditional carriers something about communication, web interfaces, mobile apps and traceability. ”
Read more on how Customer revolution puts pressure on Nordic carriers here
In line with the explosive growth of e-commerce, cooperation between social delivery services and traditional carriers may be necessary in order to meet the consumers’ needs.
“I believe we all share a responsibility in making it possible to obtain a smoother product flow especially with the growing e-commerce. It will be difficult for carriers to meet consumers’ far-reaching demands and wishes for delivery 100% on their own. Therefore, I could easily imagine a cooperation for Bring in the future, “Johan Holgersson concludes.
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