20th October 2020
By creating a strong synergy between your brick and mortar store and online shop you can increase sales both on and offline, drive more store footfall and improve your customers’ shopping and delivery experience.
Instead of online shops taking sales away from brick and mortar stores, they should be working together. No more empty stores and ghost town centers – It’s time for a revolution!
It’s time for you to connect your online shop with your brick and mortar store and create that synergy. But how do you do that? Here are the essentials, you should be implementing:
Collect from Store
This is a popular and convenient delivery option, that converts online sales and drives more store footfall, and allows unique upselling possibilities when customers are picking up their online orders. By having your customers instore, you can also enhance their shopping experience by providing changing room facilities and an easy return procedure. Also, you save on freight costs by delivering orders together with regular store deliveries.
Ship from Store
By using your brick and mortar stores as active fulfillment centers, you utilize your retail stores, associates and SKU range whilst reducing ‘over’ and ‘out’ of stock items in the warehouse. You can also save on shipping costs by fulfilling orders closer to your customers.
Enhance the delivery experience
When shipping orders from your store, you have the possibility of using store employees or setting up a dedicated team to deliver online orders. This can easily be done through Consignor’s Scan App, where you can scan parcels, send status updates, optimize delivery routes and much more. Also, you want to be using multiple carriers, as this allows you to meet your customers’ different delivery expectations whether you are utilizing 3rd party network carriers or your own delivery service.
Integrate your systems
To create a strong connection between your on and offline shop, it is important to integrate your ecommerce, WMS, ERP and delivery management system. This improves data quality and provides you with a single point of visibility and control when adding Collect from Store and Ship from Store to your fulfillment model. This way you don’t waste time on typing data into different systems manually and you avoid the mistakes that can occur from doing that. Also, your employees can work in just one system, which automatically exchanges data with your backend systems and provides more accurate track & trace information.
This article is the third and last in a series of articles around the Digitization of Brick and Mortar stores. You can read our previous articles “Use your online shop to evolve your brick and mortar stores” here and “5 Step Guide to Implement Ship from Store” here.
Download our free e-book to learn more about how to evolve your brick and mortar stores with Consignor for Retail.
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